L operates through speculative experimentation at the intersection of art, design, and product development–subverting conventional frameworks to reveal hidden dimensions of the familiar.
Together with 2M2 Art Direction Co., we created a product to celebrate the new year. A gold brick was made with the word Bullshit.
After bidding farewell to 2020 when the COVID-19 epidemic spreads globally. Finally, 2021 is here, which is called the Year of the Ox in China. The Ox is a symbol of "abundant grains", and the Year of the Ox is a year that symbolizes good wishes.
The Bullshit letters are recessed on the inside of the gold brick, and a small hole is hidden inside the T: it can be used as an incense stick. Incense is used in China not only to commemorate deceased mortals, but also to worship gods.
Bullshit gold brick, it is like a joke on the past, but also a hope and expectation for the future.
Design, concept : L&2M2
Date: Feb. 2020
Status: Completed
Location: China (CN)
Photography: Meat Mountain